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Land Rover DEFENDER - Pacific Blue Campaign


Automotive, Adventure, Hype Reel


December 2023


Byron Bay, Australia

In December 2023, Land Rover Australia created a bespoke 1 of 15 range of their DEFENDER 90 models called "Pacific Blue". This car was inspired by the Australian coastline and surf culture.

Sam and his team were tasked with creating a suite of assets for the Global Land Rover Instagram and Tik Tok accounts to launch this product and help drive sales. Once posted, the 15 models sold out in a few days.


For those looking to collaborate or discuss creative opportunities with Sam, please reach out through the button below.

With a history of engaging and innovative collaborations, Sam is always open to exploring new projects and partnerships. Whether you're a brand looking to tell your story in a unique way, or a fellow creator seeking advice or collaboration, Sam encourages you to reach out.


Don't miss the opportunity to work with one of Australia's leading content creators.

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